It's no secret that the real estate industry is one of the most fiercely competitive business sectors on the web today.
Although you can produce paid for property leads via Pay Per Click PPC campaigns and other means of online advertising in the short term, the medium to long term objective is normally to produce organic (free) leads via the search engine results pages (SERPs).
With over 85% of property transactions starting online, coupled with the fact that 90% of people don’t search past the first three pages of search engines, achieving (and maintaining) a place on the all-important first three pages is crucial to generate organic leads. For this to happen for your company you need to optimise your website for your desired search terms in a way which search engines like Google understand and recognise. And with Google updating its ranking factors on a regular basis it is vital that whoever undertakes your SEO work has his or her finger on the pulse, as bad or out-dated SEO is worse than no SEO.
If you have one of our V-RES sites, then you have a massive head start as our marketing team knows V-RES systems inside and out, so no time is wasted. If you don't have a V-RES site, we can still help, just give us your website and we'll take a look under the bonnet, so to speak.
At Voodoo Property we have several Search Engine Optimisation (SEO) packages available to suit most budgets.
We can research which search terms are the most appropriate and achievable for your particular niche within the property sector. Moving up the rankings passed your competitors does not take place over night, this is why it is important to hit the ground running. Armed with a list of primary and secondary 'buying' search terms we then set out to optimise the structure and content of the website around them.
SEO can be incorporated into any social media strategies to increase avenues to generate organic leads via SERPs. We can also advise and manage any back-linking strategies you may have in place, or require.
It does not matter if you have the most desirable properties on your portfolio or the best looking website, if Google can’t find you, neither can potential buyers.
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